JFL announces the launch of its first own brand ‘Hong’s Kitchen - RNews1 Network

JFL announces the launch of its first own brand ‘Hong’s Kitchen

Noida, Food service company, Jubilant Food Works, Jubilant FoodWorks Limited, Domino's Pizza, Hong’s Kitchen, Chinese cuisine segment, Eros mall Gurugram
Noida : Food service company, Jubilant FoodWorks, today announced the launch of its first own brand ‘Hong’s Kitchen’. The latest venture marks JFL’s entry into the Chinese cuisine segment, a large and fast growing segment in the Indian market. Hong’s Kitchen has opened its first restaurant in Eros mall, Gurugram.

Shyam S. Bhartia, Chairman and Hari S. Bhartia, Co-Chairman, Jubilant FoodWorks Limited said that, "We are delighted to introduce our first indigenous restaurant brand, ‘Hong’s Kitchen’ to our customers. This launch underlines our confidence in the growth potential of the Indian food service market in the coming years. ‘Hong’s Kitchen’ will help us venture into the Chinese cuisine for the first time and hence together with the existing brands of ‘Domino’s’ and ‘Dunkin’ help build a stronger portfolio for JFL."

Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited said that, "It gives us great pleasure to launch Hong’s Kitchen in India today. While Chinese food is the second largest consumed cuisine in the country, there exists a vast gap between street vendors and premium fine-dining restaurants.  Hong’s Kitchen, with its Fast Casual format, will address this vast, unaddressed market through great-tasting and affordably priced Chinese food that’s customized for Indian tastes.”

The newly launched restaurant has a young, international-looking and trendy design that is inspired by the colours and the hustle of Asian street markets. It has an open kitchen which makes for a transparent, lively and engaging experience for customers. The restaurant has clearly separated areas for making Vegetarian and Non-Vegetarian food.

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