Flipcart to expand footprint in different regions of India - RNews1 Network

Flipcart to expand footprint in different regions of India

Flipkart, e-commerce, e-commerce company, Singaporean e-commerce company Flipkart, Adarsh K Menon, Vice President Business Development of Flipkart
The Singaporean e-commerce company Flipkart, which operates in India, where it is headquartered in Bangalore and Karnataka, is planning to expand its footprint in the different regions of the country by aggressive marketing and engaging local celebrities in different locations.

The e-commerce major claims it has a customer base of 45 million. The company will also focus on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint.

The company has picked up seven states Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat, Karnataka, Andhra Pradesh and Telengana in the first phase of strengthening its presence in urban non-metro towns.

Adarsh K Menon who is Vice President Business Development of Flipkart said, "We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. We will use technology..."

He further said, "we will look at buying behaviour and preferences of customers and then personalized our offerings. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers,"

Menon said that the company was focusing on automating supply chain to increase accuracy and drive greater speed.

Asked about some reports of customers complaining about not getting products what they ordered, he said, "If you look at our daily or monthly scale, it is very big. But mistakes do happen but it is minority, it will be very small. But the idea is it should not be there," he said.

"We have customer friendly policies like cash on delivery and easy returns within 30 days," he said.

He informed that company can deliver products in 13 cities within a day while in 50 cities it can deliver product next day.

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